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The annual conference of the American Advertising Federation’s Tenth District

Advent10n 2025 logo

NSAC - April 09 - 11, 2025
Professionals - April 10 - 12, 2025

REGISTER

Professional Registration

  • AAF District 10 Mosaic & Southwest Hall of Fame Awards
    AAF District 10 Mosaic & Southwest Hall of Fame Awards
    Apr 11, 2025, 5:00 PM – 10:00 PM
    Hilton Arlington, 2401 E Lamar Blvd, Arlington, TX 76006, USA
    Celebrate those whose commitment to diversity and inclusion is evident through their creative work and organization-wide initiatives. Celebrate the accomplishments of industry leaders in advertising with being inducted to the 2025 Southwest Hall of Fame.
  • Advent10n 2025
    Advent10n 2025
    Thu, Apr 10
    Hilton Arlington
    Apr 10, 2025, 4:00 PM CDT – Apr 12, 2025, 10:00 PM CDT
    Hilton Arlington, 2401 E Lamar Blvd, Arlington, TX 76006, USA
    AAF’s most dynamic district is coming to Arlington, TX! Count on a full spectrum of speakers, wide range of workshops, and opportunities for professional growth and personal fun. Register by February 11, 2025. This is the conference registration. Please see hotel info on homepage.
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FULL ACCESS (includes Mosaic & SWHOF) - $474 Professionals / $374 Ad 2 Members
Advent10n - $399 Professionals / $299 Ad 2 Members
Student / Professor Conference Pass Available

Hilton Arlington Hotel Lobby
Hotel Reservations
Hilton Arlington

Reserve your room and learn more about the conference hotel:

 Professional dates: 4/10-12, 2025

NSAC Schools please see instructions below.

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Competition & Hotel Reservations

The NSAC competition will take place April 09, 2025 to April 11, 2025.

To register your team and reserve your room download and fill out the form then contact:

Candy Pittman to reserve -

candy@pinklemonadelabs.com

Speakers

KEYNOTES

 Friday Welcome Breakfast 

Steve Pacheco
CEO, American Advertising Federation
State of the AAF

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 Friday Lunch Keynote 

Texas Rangers logo

TEXAS RANGERS
Baseball Club
Taking a Legacy Sports Franchise Brand into the Future

 Saturday Breakfast Keynote

Trina Roffino
The Marketing Arm Logo

Trina Roffino
The Marketing Arm

From Adversity to Innovation | The Transformative Power of Perspective
How perspective, curiosity, and an entrepreneurial spirit can transform adversity into innovation and growth

 Saturday Lunch Keynote Panel

Non-Profit Mission 

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SPEAKERS

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WEBB BIERBRIER
National Marketing & Growth Lead
American Heart Association
KEYNOTE: Non-Profit Mission

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STEVE PACHECO
CEO
American Advertising Federation

KEYNOTE: State of AAF

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STEPHANIE PRICE
Sr. Manager, Marketing & E-Commerce
Historic Hotels of American & Worldwide
Ad 2 & Young Professional Session

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TRINA ROFFINO
CEO
The Marketing Arm
KEYNOTE

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VANESSA PEACE
VP, Marketing Strategy
American Cancer Society
KEYNOTE: Non-Profit Mission

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ERIKA HOLLAND
EMMY Award-Winning Journalist
Gala Emcee
Panel Moderator

 

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CRYSTAL ANDERSON
Partner, Chief Strategy Officer
3 Headed Monster

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SCOTT BIGGERS
VP, Creative
Texas Rangers
KEYNOTE: Sports Marketing

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MATT STEWART
Owner, Chief Creative
Rocket Chimp

Theme Parks, Video Games, Entertainment

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AUSTIN SANDY
National Digital Marketing Manager

Gray Media
Ad 2 & Young Professional Session

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JASON BLOOM
Partner, Copyright Expert
Haynes Boone
TOPIC: The Importance of Copyright

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LIZ CASELLI-MECHAEL
VP, Communications & Marketing
World Central Kitchen
KEYNOTE: Non-Profit Mission

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SAMANTHA SIMONEAUX
VP, Health Strategy
AdTheorent
Topic: Healthcare Marketing with A.I.

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ABEL SANCHEZ
Owner, COO
Starfish Ad Age
TOPIC: Enhance your Productivity with A.I.

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TRAVIS DILLON
Sr. VP, Marketing
Texas Rangers
KEYNOTE: Sports Marketing

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RANDY CHASE
Owner, Chief Strategist
Rocket Chimp

Theme Parks, Video Games, Entertainment

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CRYSTAL GONZALES
Sr. National Sales Executive
SiriusXM Media

Ad 2 & Young Professional Session

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ANDY FARNUM
Account Director
Indigo Slate
TOPIC: A.I. and Innovation

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WINTER PROSAPIO
Communications Director
The Atkins Group
TOPIC: Crisis Communications

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BEN MADDY
Brand Ambassador
Fireman Hospitality Group
TOPIC: Networking 101

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COLLEEN LONG
Yoga Lab Program Manager
Next Step Community Solutions
TOPIC: Mindfulness for your work life.
 

AGENDA

Wednesday 4/9/25 - NSAC Only

  • NSAC Registration Orientation & Competition

 Hilton Hotel Arlington 

Thursday 4/10/25 - NSAC & Professionals

  • NSAC Competition
  • NSAC Awards Reception
  • Conference Check-in
  • Conference Welcome Reception

 Hilton Hotel Arlington 

Friday 4/11/25 - NSAC & Professionals

  • Welcome Breakfast 
  • Breakout Sessions
  • Lunch Keynote
  • Breakout Sessions
  • Mosaic & Southwest Hall of Fam (Full Access Pass or Optional Ticket) 

 Hilton Hotel Arlington 

Saturday 4/12/25 - Professionals 

  • Breakfast Keynote
  • Breakout Sessions
  • District Business Meeting
  • Lunch Keynote
  • Breakout Sessions
  • Governor's Champagne Toast
  • Evening of Excellence Celebration (offsite)

 Hilton Hotel Arlington 

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Agenda
Workshops

DIVERSE
BREAKOUTS

 

Creative

Sessions will be focused on design, copy and creating exciting content. We do it every day and continue to create better.

Innovation

Our world is constantly changing, these sessions will focus on how best to keep up with current changes and getting ready for future industry changes.

Community

Community is important. We use advertising as a way of giving back, these sessions will focus on how to be inclusive and help in the community around you.

OUR PARTNERS

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 Host 

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 Evening of Excellence

Sponsor

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Governor's Toast

Sponsor

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Evening of Excellence

Venue Sponsor

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Show Your Support

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Show Your Support

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 Show Your Support 

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 Show Your Support 

IN-KIND PARTNERS

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Swag Partner 

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 Website Partner 

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Floral Decor,

Student Creations

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Evening of Excellence

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Evening of Excellence Bar Sponsor

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On Site Promotional Partner

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Photography Sponsor

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Print Sponsor

Join Us in Arlington, Tx!

 

Professionals - April 10-12, 2025

Hilton Hotel - Arlington

NSAC - April 9 - 11, 2025

Hilton Hotel Arlington

Email form to: Candy@pinklemonadelabs.com

Questions?

Your co-chairs are here to help. We can't wait to see you at Advent10n!

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