
Agenda

Wednesday, April 09, 2025
2:00PM - 4:00PM
Check-in for NSAC Students and competition officials | Hilton Hotel Arlington (See NSAC page for full NSAC agenda)
4:00PM - 5:00PM
NSAC Orientation | Hilton Hotel Arlington - Grand Ballroom
6:00PM - 10:00PM
NSAC Competition Begins | Hilton Hotel Arlington
Thursday, April 10, 2025
7:00AM - 6:00PM
NSAC Competition Begins | Hilton Hotel Arlington
10:00AM - 4:00PM
Student Career Fair | Hilton Hotel Arlington
11:30AM - 1:30PM
Lunches for NSAC students, professors, judges & volunteers | Hilton Hotel Arlington
12:00PM - 6:00PM
Check-in for conference attendees | Hilton Hotel Arlington
2:00PM - 3:00PM
AAF District 10 Executive Committee Meeting | Hilton Hotel Arlington
Welcome Reception - Professionals | Texas Live - Choctaw Room
Includes two drink tickets and large assortment of appetizers included with conference registration.
5:00PM - 7:00PM
7:00PM - 9:15PM
NSAC Awards Reception | Hilton Hotel Arlington
9:15PM - 10:00PM
NSAC Awards Presentation | Hilton Hotel Arlington
Optional After Party | Cidercade Arlington
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Join us for an unofficial after party at the Cidercade. This venue features vintage and modern arcade games and a wide selection of beers and ciders on tap.
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Carpool/Travel at your leisure. Food and drink not included.
7:00PM - 10:00PM
Friday, April 11, 2025
7:30AM - 8:30AM
Faculty Breakfast | Hilton Hotel Arlington
8:00AM - 12:00PM
Check-In for Conference Attendees | Hilton Hotel Arlington
8:30AM - 10:30AM
Welcome Breakfast with Keynote Address from Steve Pacheco and Winning NSAC Presentations
| Hilton Hotel Arlington

Steve Pacheco | State of the AAF
Bio TBD
Breakfast & Keynote
Steve Pacheco
CEO of American Advertising Federation​
10:00AM - 12:00PM
NSAC Judges Debriefing | Hilton Hotel Arlington
10:45AM - 11:45AM
Breakout Session #1 | Hilton Hotel Arlington
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Creative Track: So Happy Together
How do we balance hybrid schedules so everyone wins? How do we preserve culture virtually? Why be in an office?
with Elisa Silva, Partner at 3HeadedMonster
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Innovation Track: The Importance of Copyright
with Jason Bloom, Partner & Copyright Expert with Haynes Boone
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Young Professional Track: Networking 101
Presented By Ben Maddy, Brand Ambassador for Fireman Hospitality Group
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12:15PM - 1:45PM


Lunch with Keynote Panel | Hilton Hotel Arlington
Taking a Legacy Sports Franchise Brand into the Future
​Travis is an accomplished leader with a proven track record of building, leading and managing successful cross functional teams in complex and high stakes environments. He brings 25+ years of developing, pitching, executing and leading award winning and innovative marketing programs and brand strategies for Fortune 50 brands, professional, collegiate and entertainment properties.
Highly skilled in creating, developing and enriching collaborative and successful partnerships both domestically and abroad, Dillon is an effective and poised communicator with excellent interpersonal and presentation skills. His proven ability to successfully embrace and drive change across key stakeholders and partners all him to lead the marketing team responsible for brand strategy, creative strategy, fan insights, media buying, social media, influencer marketing, digital marketing, content, brand identity/design, multicultural marketing, experiential/event marketing, fan engagement and fan growth.
Lunch & Keynote
Travis Dillon
Senior VP of Marketing
Scott Biggers
VP of Creative
The Texas Rangers​

2:00 PM - 3:00 PM
Breakout Session #3 | Hilton Hotel Arlington
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Creative: Theme Parks, Video Games, and Entertainment
with Randy Chase & Matt Stewart, Rocket Chimp - Orlando, FL.
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Innovation Track: Communicating in a Crisis
with Winter Prosapio from The Atkins Group
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Young Professional Track:
Success On Your Own Terms: How Rising Stars Pave Their Own Path
-Crystal Gonzales, SiriusXM Media
-Stephanie Price, Historic Hotels of America & Worldwide
-Austin Sandy, Gray Media
3:00PM - 4:30PM
Headshots with Jason Page Photography
Professional Headshot included for Professional Conference Attendees
Capital Room | Arlington Hilton
6:00PM - 10:00PM
Southwest Hall of Fame & Mosaic Awards | SEPARATE TICKET or ALL Access Pass
Location: Hilton Hotel Arlington
Parking: Free
Emcee: EMMY-Winning Journalist, Erika Holland
Saturday, April 12, 2025
7:30AM - 8:30AM
Past Governor's Breakfast | Hilton Hotel Arlington
8:00AM - 12:00PM
Check-In for Conference Attendees | Hilton Hotel Arlington
8:30AM - 10:00AM
Breakfast with Keynote Address from Trina Roffino, CEO - The Marketing Arm | Hilton Hotel Arlington

Throughout my 20-year career at TMA, each award we have won and each client we’ve gained was because delivering cultural resonance for brands is at the center of everything we do. TMA is an integrated creative agency with over 500 employees globally. I started at TMA as an Account Supervisor focused on sports partnerships. Over the past 2 decades, I have partnered with top agency talent and external network partners to produce results-driven campaigns that wove themselves into the very essence of cultural expression.
ESTABLISHING BRAND LOVE IN COMMODITIZED CATEGORIES
As TMA's CEO, I have seen 75% organic growth in our business—through client referrals and repeat business—because we have worked together to create a customer-centric culture that drives innovation for each and every client while prioritizing the growth and enrichment of our talent and partners. Our aim is to go beyond the status quo to connect the brand's purpose with\ the unique values, tastes, and needs of audiences across the most vital dimensions of culture. Working across every element of brand experience: content, event, commerce, sports, gaming, entertainment and music; we deliver cultural breakthroughs that are widely recognized across the industry.
Breakfast & Keynote
Trina Roffino
CEO
The Marketing Arm
10:15AM - 11:00AM
Breakout Session #4 | Hilton Hotel Arlington
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Option A: A.I. & Innovation
with Andy Farnum, Account Director at Indigo Slate
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Option B: Healthcare Marketing with A.I.
featuring Sam Simoneaux, VP of Health Strategy at AdTheorent​
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11:00AM
Mindfulness for your Work Life | Hilton Hotel Arlington
Guided Breathing and Mental Health Tips
with Colleen Long, Yoga Lab Manager at Next Step Community Solutions
12:00PM - 1:30PM
Lunch Keynote | Hilton Hotel Arlington
NON-PROFIT MISSION
Featuring: American Heart Association, American Cancer Society, and World Central Kitchen
2:00PM - 3:00PM
A More Productive Workflow with AI | Hilton Hotel Arlington
Abel Sanchez
COO & Owner - Starfish Ad Age
2:00PM - 3:00PM
AAF Tenth District Foundation Meeting | DeVille | Hilton Hotel Arlington
3:15PM - 4:15 PM
AAF Tenth District Business Meeting | Hilton Hotel Arlington
5:15PM - 6:15PM
Governor's Toast | River Legacy Nature Center Cocktail attire
6:15PM - 10:00PM
Evening of Excellence Celebration | River Legacy Nature Center
Emcee: EMMY-Winning Journalist, Erika Holland
Conference Registration includes transportation, dinner, beer & wine. Cocktail attire