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Agenda

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Wednesday, April 09, 2025

2:00PM - 4:00PM

Check-in for NSAC Students and competition officials | Hilton Hotel Arlington (See NSAC page for full NSAC agenda)

4:00PM - 5:00PM

NSAC Orientation Hilton Hotel Arlington - Grand Ballroom

6:00PM - 10:00PM

NSAC Competition Begins | Hilton Hotel Arlington

Thursday, April 10, 2025

7:00AM - 6:00PM

NSAC Competition Begins | Hilton Hotel Arlington

10:00AM - 4:00PM

Student Career Fair | Hilton Hotel Arlington

11:30AM - 1:30PM

Lunches for NSAC students, professors, judges & volunteers | Hilton Hotel Arlington

12:00PM - 6:00PM

Check-in for conference attendees | Hilton Hotel Arlington

2:00PM - 3:00PM

AAF District 10 Executive Committee Meeting  | Hilton Hotel Arlington

Welcome Reception - Professionals | Texas Live - Choctaw Room

Includes two drink tickets and large assortment of appetizers included with conference registration. 

5:00PM - 7:00PM

7:00PM - 9:15PM

NSAC Awards Reception Hilton Hotel Arlington

9:15PM - 10:00PM

NSAC Awards Presentation | Hilton Hotel Arlington

Optional After Party | Cidercade Arlington 

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Join us for an unofficial after party at the Cidercade. This venue features vintage and modern arcade games and a wide selection of beers and ciders on tap.

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Carpool/Travel at your leisure. Food and drink not included.

7:00PM - 10:00PM

Friday, April 11, 2025

7:30AM - 8:30AM

Faculty Breakfast | Hilton Hotel Arlington

8:00AM - 12:00PM

Check-In for Conference Attendees | Hilton Hotel Arlington

8:30AM - 10:30AM

Welcome Breakfast with Keynote Address from Steve Pacheco and Winning NSAC Presentations 

| Hilton Hotel Arlington

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Steve Pacheco | State of the AAF

 

Bio TBD

Breakfast & Keynote

Steve Pacheco

CEO of American Advertising Federation​

10:00AM - 12:00PM

NSAC Judges Debriefing | Hilton Hotel Arlington

10:45AM - 11:45AM

Breakout Session #1 | Hilton Hotel Arlington

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Creative Track: So Happy Together

How do we balance hybrid schedules so everyone wins? How do we preserve culture virtually? Why be in an office?

with Elisa Silva, Partner at 3HeadedMonster

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Innovation Track: The Importance of Copyright
with Jason Bloom, Partner & Copyright Expert with Haynes Boone

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Young Professional Track: Networking 101

Presented By Ben Maddy, Brand Ambassador for Fireman Hospitality Group

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12:15PM - 1:45PM

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Lunch with Keynote Panel  | Hilton Hotel Arlington

Taking a Legacy Sports Franchise Brand into the Future

 

​Travis is an accomplished leader with a proven track record of building, leading and managing successful cross functional teams in complex and high stakes environments. He brings 25+ years of developing, pitching, executing and leading award winning and innovative marketing programs and brand strategies for Fortune 50 brands, professional, collegiate and entertainment properties.
 

Highly skilled in creating, developing and enriching collaborative and successful partnerships both domestically and abroad, Dillon is an effective and poised communicator with excellent interpersonal and presentation skills. His proven ability to successfully embrace and drive change across key stakeholders and partners all him to lead the marketing team responsible for brand strategy, creative strategy, fan insights, media buying, social media, influencer marketing, digital marketing, content, brand identity/design, multicultural marketing, experiential/event marketing, fan engagement and fan growth.

Lunch & Keynote

Travis Dillon

Senior VP of Marketing

Scott Biggers

VP of Creative

The Texas Rangers​

2:00 PM - 3:00 PM

Breakout Session #3 | Hilton Hotel Arlington

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Creative: Theme Parks, Video Games, and Entertainment

with Randy Chase & Matt Stewart, Rocket Chimp - Orlando, FL.

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Innovation Track: Communicating in a Crisis

with Winter Prosapio from The Atkins Group

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Young Professional Track: 
Success On Your Own Terms: How Rising Stars Pave Their Own Path

-Crystal Gonzales, SiriusXM Media

-Stephanie Price, Historic Hotels of America & Worldwide

-Austin Sandy, Gray Media

3:00PM - 4:30PM

Headshots with Jason Page Photography

Professional Headshot included for Professional Conference Attendees

Capital Room | Arlington Hilton

6:00PM - 10:00PM

Southwest Hall of Fame & Mosaic Awards | SEPARATE TICKET or ALL Access Pass

Location: Hilton Hotel Arlington

Parking: Free
Emcee: EMMY-Winning Journalist, Erika Holland

Saturday, April 12, 2025

7:30AM - 8:30AM

Past Governor's Breakfast | Hilton Hotel Arlington

8:00AM - 12:00PM

Check-In for Conference Attendees | Hilton Hotel Arlington

8:30AM - 10:00AM

Breakfast with Keynote Address from Trina Roffino, CEO - The Marketing Arm | Hilton Hotel Arlington

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Throughout my 20-year career at TMA, each award we have won and each client we’ve gained was because delivering cultural resonance for brands is at the center of everything we do. TMA is an integrated creative agency with over 500 employees globally. I started at TMA as an Account Supervisor focused on sports partnerships. Over the past 2 decades, I have partnered with top agency talent and external network partners to produce results-driven campaigns that wove themselves into the very essence of cultural expression.
 

ESTABLISHING BRAND LOVE IN COMMODITIZED CATEGORIES
As TMA's CEO, I have seen 75% organic growth in our business—through client referrals and repeat business—because we have worked together to create a customer-centric culture that drives innovation for each and every client while prioritizing the growth and enrichment of our talent and partners. Our aim is to go beyond the status quo to connect the brand's purpose with\ the unique values, tastes, and needs of audiences across the most vital dimensions of culture. Working across every element of brand experience: content, event, commerce, sports, gaming, entertainment and music; we deliver cultural breakthroughs that are widely recognized across the industry.

Breakfast & Keynote

Trina Roffino

CEO

The Marketing Arm

10:15AM - 11:00AM

Breakout Session #4 | Hilton Hotel Arlington

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Option A: A.I. & Innovation
with Andy Farnum, Account Director at Indigo Slate

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Option B: Healthcare Marketing with A.I.

featuring Sam Simoneaux, VP of Health Strategy at AdTheorent​

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11:00AM

Mindfulness for your Work Life  | Hilton Hotel Arlington
 

Guided Breathing and Mental Health Tips
with Colleen Long, Yoga Lab Manager at Next Step Community Solutions

12:00PM - 1:30PM

Lunch Keynote | Hilton Hotel Arlington

NON-PROFIT MISSION

Featuring: American Heart Association, American Cancer Society, and World Central Kitchen 

2:00PM - 3:00PM

A More Productive Workflow with AI | Hilton Hotel Arlington
Abel Sanchez

COO & Owner - Starfish Ad Age

2:00PM - 3:00PM

AAF Tenth District Foundation Meeting | DeVille | Hilton Hotel Arlington

3:15PM - 4:15 PM

AAF Tenth District Business Meeting | Hilton Hotel Arlington

5:15PM - 6:15PM

Governor's Toast | River Legacy Nature Center Cocktail attire

6:15PM - 10:00PM

Evening of Excellence Celebration | River Legacy Nature Center

Emcee: EMMY-Winning Journalist, Erika Holland

Conference Registration includes transportation, dinner, beer & wine. Cocktail attire

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